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Sandra Mellqvist
SEO specialist

Sandra Mellqvist

It all started 20 years ago, with a love of web and coding websites when no one knew what a blog was.
It later developed into an interest in design that morphed into a passion for analysis.

SEO is the great intersection of technology, behaviour, analysis and marketing. It's the chance to make the internet better, by teaching corporations how to understand their audience's behaviour and providing them with what they are looking for, in their chosen way,  when they are looking for it.

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What I Do

Search Behaviour

Understanding your audience is key to be able to reach them. For search, the key to that understanding is search behaviour, figuring out what search phrases your target audience use to find what they are looking for and where you should be present.

Analysis & Reporting

Knowing how you perform in relevant channel is key to set the correct goals, creating the most effective plan and follow up on what worked and what needs to be improved. You can't improve if you don't know where you are currently.

Content Planning & Management

All content is not created equal. It needs to be created for the right reasons, structured the best possible way for users and search engines and be connected to your goals.

Project Management

A project that isn't followed through or completed correctly can jeopardize the result of the whole thing. It's important to be consistent, transparent and well-planned for the best possible outcome.

Technical Evaluation & Requirements

There are technical aspects that are very important for favourable outcomes when it comes to SEO. To know what can ruin your results or make your site almost useless is key, is just as important as having the right technical requirement for your platform.

Education

Knowledge is important, both you to do a better job, but also to be a better client when you purchase services from professionals and specialists. To educate as you work and explaining complicated concepts simply improves everyone.

Link Strategy

There are massive gains in aligning SEO-based link building with marketing and PR. To involved multiple areas in this work, supporting each other, the sum can be greater than it's parts, in a very cost-effective way.

Processes & Standardisation

Being consistent and transparent is important to work efficiently and knowing what you actually did so, if successful, it can be followed up on, taught to others as well as replicated and improved in the future.